The COVID-19 pandemic has put much of the world on pause. However, as a brand, the COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Staying totally silent with content creation is the wrong choice. Here are six crucial reasons to keep creating content during this pandemic and beyond, no matter what the virus and economy throw at us.
1. People Are on Their Digital Devices A Lot

2. Quarantined Customers Are Looking for Distractions

3. It’s Important to Take a Position

- Write a post about your charitable donations during the quarantine.
- Provide free value to customers/followers.
- Send your thoughts and positivity to those who need it.
- Support healthcare workers and other essential employees.
- Discuss what your brand is doing to keep people safe.
- You can also use your “re-positioning” around the coronavirus to improve current content marketing strategies.
4. Content Is a Long-Term Investment

- Improve brand awareness by showing your personality and beliefs.
- Inform potential buyers about the current status of your business and products.
- Build trust with customers through continuous communication and support.
- Increase customer loyalty through feedback and engagement, as well as special offers.
- Boost leads by reaching out to customers through entertaining, informative pieces.
- Don’t think of each blog post or social media campaign as a here-and-now strategy.
- Think of it as an investment in people’s long-term awareness of your brand.
5. Can’t Get Many Conversions? Gain Followers

6. Consistency Is Always the Key
