Google’s automated smart bidding options have come a long way over the years. In fact, our best practice used to be to avoid them in favour of more manual CPC…
Google's website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. Google has a free, single-page website builder…
Why does Google remove some content from its index? These 20 practices can explain why Google chooses not to display some web pages. Why does Google remove content from its…
Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits.…
An attractive storefront on a heavily-traveled street used to be the enough to build a loyal customer base. These days, people walking down the street are too busy looking at…
A lead is not just a random potential client. It’s the one that is only a step away from you. All you need is to grab their attention, provide value…
The digital era has revolutionized how B2B digital marketing and communication work. Today, every corporate must adopt a fluid approach and work on digital marketing strategies that will exceed customers’…
Just as the “like” button features into Facebook’s algorithm, reactions are also vital to social media campaigns. Facebook measures all reactions equally when evaluating posts. What this means for marketers…
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There’s SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email…
In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on……
