The main determining factor is if the links are seen as natural vs. paid or a deliberate attempt at trying to get backlinks. Natural links include: Companies that link to…
With the end of this strange and challenging year fast approaching, it’s vital to bring your brand online to capture holiday demand. So what’s the best way to take advantage…
Most small businesses, especially the new businesses, are working with a limited marketing budget. And they have to maximize this marketing budget while still competing with larger companies for their…
The holiday season is a time when shoppers are in a happy mood, looking for gifts for their loved ones and shopping around for great deals and products. People browsing…
Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become, in effect, the internet’s second…
Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now…
Implementing a strong customer support system isn’t difficult, though. By empowering customers to solve their own problems and setting up organized ways of managing more complex requests, you can ensure…
Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the…
Mistakes happen, unfortunately. That is a nearly unavoidable part of life. However, there are steps we can take to avoid making certain mistakes… especially in social media marketing. It offers…
Influencer marketing is perhaps more effective now than ever. It’s great for using social media to engage with your audience and tap into valued third-party credibility. And even though you…
